Next Startup Chile Applications Start March 19th 2012

February 9th, 2012 No comments

The next application round for Startup Chile starts on 19th March 2012 and closes April 3rd. Coincidentally I will be back in the UK to attend NSConference, have some meetings with Tiny Ears collaborators Persistent Peril, Mind Orchard and Edable and to attend the wedding of my good friends Dan and Rachel.

I will be free between 22nd and 29th of March. If  anyone reading is in the UK and thinking of applying to Startup Chile and would like to meet and chat during this time about their application, or just to ask some questions about what it’s like out here in Chile, please do email me. I will be based in Mortimer near Reading during NSConference from 19th-21st and could meet in the evenings, otherwise I will be in the Brighton area and would be happy to commute to London or anywhere within easy train ride of Brighton to meet.

Also, if anyone during this time would like me to do a presentation or talk on Startup Chile, and/or Tiny Ears, please also get in touch.

 

Being a Sole Founder is hard

February 6th, 2012 2 comments

Before we arrived in Chile, and in the first few days after getting here, we were told by previous round entrepreneurs not to expect to get much done in our first month here. But there is a plan, I thought. I know exactly what I need to do. Of course I’m going to get loads done in the first month.

Wrong.

There are a number of factors for this. First is the highly stressful situation you live under for the week or two before you leave home to come here. Those two weeks were total write-offs for me, although Ian and Kyran managed to get a lot done. For them it was easier I think as they had a deadline at the end of January that they had to meet, therefore no matter how crazy, busy and stressful it got, they had to work. For me, however, there were no deadlines set so soon after arrival and so I became consumed by the process of visa obtaining, flat rental, car selling, packing and moving out of our flat. That’s OK I thought. There will be lots of stress-free time after we arrive for me to get on with some work.

Wrong

The first 5 days were simply spent reacclimatising, getting over the stress of the previous 2 weeks and getting our bearings in Santiago. The next week was a whirlwind of induction activities and social & networking opportunities. The week after there were a number of activities to get involved in and I spent a lot of time trying to get over my feeling of helplessness by teaching myself Spanish. Last week, was picking up Chilean ID’s, arranging meetings and RVA activities (I co-organised my first Girls in Tech Chile last week), networking, opening bank accounts and trying to get hold of a Chilean mobile data plan.

And before I knew it, 1 month is coming up. We will have been here for 4 weeks in 2 days time and that thought frightens me. Our time here suddenly feels perilously short and there is such a lot to do. To say that I have been wasting my time here would be wrong. I have been dealing with Universidad de Chile sorting out our Speech Recognition systems. I’ve been trying to get hold of the right person in CORFO to talk to about grant applications for the university. I’ve been coordinating my disparate team of fellow Tiny Ears collaborators and coming up with a plan of action from here. I’ve been reading an enormous tome dedicated to speech processing and a number of associated research papers. I have been reading and teaching myself the iPad game development & animation skills that I will need to develop the project. But in comparison with the productivity that I would have achieved had I not been here it’s not enough.

That is not to say that being here is worse than being back home. Not a chance. It just takes time to get used to being here, to fit yourself into a new routine and a new way of life. Those that I have seen making this transition well have been those with teams larger than one. They are able to help focus one another and they seemed to have created their new routines much quicker. Us sole founders with no local team members seem to be finding it a lot harder not to be cast adrift on the change of environment and the wealth of new opportunities.

I am now starting to gather a routine together. I wake in the morning, go for a run, have breakfast and then either set up work at home or make my way into town to CMI for the day. I am starting work at around 11am daily. The morning is spent catching up on correspondence and doing admin. Lunch is around 2pm. The afternoon is spent either programming, learning, reading or designing depending on needs. Come 6pm I stop do my hours Spanish learning then I pick it back up and work through until around 8 or 9. Dinner is between 9 & 10 normally and then I try and relax for the rest of the evening.

This routine is easily disrupted however. When at CMI there are people and meetings and chats to get involved in. There are events in the evening that start between 7 & 8, and the city is so large that it can take over an hour to get somewhere. I am having to learn to be far stricter with myself during the working day than I used to be. However, the meetings chats and people are often of incredible value. Tiny Ears is being presented as an example of a disruptive education technology this Thursday at an event down in Concepción. Sadly this is a little too far to go just for an evening, but it good that we’re getting some coverage already. Tomorrow I am being interviewed by the BBC (as are a number of other high tech and AI based startups) and I have made friends with some very well connected people who are eager to help however they can.

This afternoon is the first meeting of a new group of entrepreneurs who are meeting to discuss the particular problems around being a sole founder. I am hoping that from within this group I will find support, tips and advice about how to deal with the loneliness and lack of support that you get as a sole founder. If you have any advice about being a sole founder then I will gratefully receive it. I will keep you posted on how it goes.

Tiny Ears Update

January 25th, 2012 No comments

Well, the first week of Tiny Ears here in Chile has gone pretty well. We’ve had a meeting with Professor Nestor Becerra-Yoma and his team at the Speech Processing and Transmission Laboratory at Universidad de Chile and their software seems to meet our needs well and we are now trying to come up with a deal whereby we can use their software whilst trying to find funding to allow them to enhance it with all of the extra bits that Tiny Ears requires.

There will, no doubt, be a post to come whereby I detail all the fun and games to be had trying to find funding here in Chile, but I think what is there presently will be enough to provide a good enough prototype with which to secure funding. Yet again I am wishing that  I was able to find a co-founder to help me with these business matters as I would far rather just concentrate on building the product and leave these other consideration to someone else, but I guess that’s what a startup entrepreneur is, someone willing to dirty their hands with all the jobs that need doing.

On that basis, and with that weight lifted from my mind, I am ready to start working on the storybook itself. I will be getting in touch with the various loosely organised Tiny Ears members who have agreed to work on the project and try and get everyone together on a Skype call to discuss what needs to be done. Now that the Speech Recognition part is at least partially resolved then all the different members of the team who I had been putting off getting overly involved due to the uncertainty of the outcome of the meeting with the Universidad de Chile. I really feel that Tiny Ears can start to move forward with purpose now.

Startup Chile: Week 1

January 21st, 2012 2 comments

The first week of Startup Chile is now complete. Here is a (not so) quick breakdown of what this induction week entails.

Day 1

We met at the CORFO offices on the 2nd floor of Avda Moneda 921. For the first 20 minutes or so the new batch of entrepreneurs hung about outside the auditorium getting to know each other. Then the doors opened and we all trooped in to help ourselves to tea, coffee, water and biscuits and find some seats before the morning session began. I tried to live blog this over Twitter but the connectivity in this office was so bad that I was forced to give up early on.

First up, Jean Boudegar, Executive Director of the Starup Chile program gave us a 30 minute talk about why Startup Chile has been created and what is expected of us while we are here in Chile. He explains that Chile has one of the strongest economies in South America but it is isolated from most of the rest of the world by both geography and history. The purpose of Startup Chile is to create an international network of ideas and talent to bridge the isolation between Chilean talent and the rest of the world. This will in turn help Chile towards it’s goal of becoming the Latin American hub for innovation and entrepreneurship. Ultimately the goal of the program is for one of us alumni to become a $1bn company and change the Chilean entrepreneurial environment.

Next up, Felipe Costobal (or Yeti as he is known) got up to introduce us to the Startup Chile team and their roles. After a short coffee break, we had a introduction to Startup Chile from the entrepreneurs point of view from Ahn Murray of EV Social and George Cadena of Aeterna Sol. They told us about the awesome meetups that they have been involved with (including the Girls in Tech group that Ahn set up which I am trying to get involved with), where to visit and the different places to live around Chile, and how to get the best out of the program.

We then got introduced to the concept of Tribes in Startup Chile. Tribes are groups arranged around particular business interests of the companies within Startup Chile. The idea is to provide a network and links between companies with particular interests and to help assist making connections with businesses in Chile with similar goals. Each tribe leader got up to give a speil about their tribe and after we got the opprtunity to talk to tribe leaders to help decide which tribe we can belong to. At this point I felt that companies with multiple members had it better here. Only one tribe can be joined by each team member, but if your company’s interests spanned tribes and you had only one member, you had to pick just one, and could not belong to more than one. Especially as the Finance tribe was designed to help you get funding for your business! After much consideration I decided to join the education tribe as that is primarily the focus of Tiny Ears.

That signalled the end of the first morning, and the end of the talks. After the talks there was time to network with companies, and a whole bunch of us (I think it was about 20 in the end) all trooped off to lunch together to get to know each other more. After lunch, those of us who had signed up to get our Chilean IDs on the first day headed to the second Moneda office to start that process. You can find out more about the Chilean ID process here.

After obtaining our temporary ID’s, we met Jon & Anna for dinner and then headed off to a party held by one of our batch.

Day 2

Back at Moneda 921, a another morning of talks. The first talk explained the Return Value Agenda (RVA) that is the way of measuring what we give back to Startup Chile. As a Startup Chile participant we are awarded US$40,000 for no equity and a chance to live and work in Chile for up to a year. In return we are asked to spend some of our time organising meetups, holding conferences, giving talks, forming communities and groups and generally sharing our knowledge & networks with the Chilean community. Each of these activities are awarded points (if we get them pre-approved first!) and to complete our contract with Startup Chile, we must have earned 4,000 RVA points before we go home. The RVA system seems to be a very good way of ensuring that entrepreneurs don’t just come out here and take what they can without giving Chilean society any value for their money.

The rest of the morning was spent hearing from each of the different departments of Startup Chile, the PR and Communications division and the finance/reimbursement division, to give us an idea of who we should go to for which things. Lastly, a couple of Chilean entrepreneurs came to tell us about Chile, it’s people, culture and geography to give us a better idea of what Chile has to offer. One thing I did not know was that Easter Island was Chilean and that is was so close. I am definitely going. I bet the diving around there is awesome.

The afternoon of the first day was spent filling out forms for Banco Edwards Citibank, the bank that we decided to open an account with. Reimbursements can only be paid to accounts in one of 2 banks., Banco Edwards and Scotiabank. We had been recommended Banco Edwards by a number of the other startups on the previous round so we decided to open an account with them. The process was slightly disconcering, involving 2 different colour pens (blue & black) and certain parts of the forms that must be filled in in specfic colours. Also, we were asked only to sign the various parts of the forms, with the details to be filled in later by the Banco Edwards staff. I think this was so that mistakes were not made in filling in the forms but it was slightly worrying none the less. We also had to provide photocopies of our passports and our temprary Chilean ID, plus at least 5 different places where we had to put our finger prints. I’ve been fingerprinted in Chile more times that I have in my entire life before!

That was the end of day 2, and we headed home to prepare our pitches for the first of the pitch days the next day.

 

Day 3

Pitch day 1. 5 minutes to pitch your company to the rest of the group at CMI, the third of the Startup chile offices, in Providencia. I live blogged this on Twitter so won’t bore you with it again. I shall transcribe my twitter stream in another post. Pitches went on until 11:30 and the rest of the afternoon was free.

Day 4

Another morning of pitches. There were far more pitches on this day. Again I live blogged it. This time pitches went on until 1:30pm. The room got very, very hot and I was glad I brought some water. As it was I ended up feeling quite ill for the rest of the day. After lunch I headed home and spent the rest of the day preparing for my business meeting with Universidad de Chile on Friday morning.

Day 5

 At last, an induction free day. Startup Chile (SUP from here on in, I’m sick of writing it), runs pitch training every Friday at the CMI office and many of our batch signed up for this for the next day. We signed up for a pitch training day in February as we are not really at the pitch to investors stage yet.

Day 6

 SUP Picnic. We’re off to that when I finish writing this post. A nice picnic in Parque Bicentenario with the other SUPers. Then a party afterwards. I love sunny days, warm nights and friendly people. So far SUP and Santiago has been utterly awesome!

Categories: Startup Chile Tags:

Obtaining your Chilean ID

January 18th, 2012 No comments

Yesterday we were taken by the Startup Chile staff to get our temporary Chilean ID’s. Your Chilean ID is very important to your stay here because without this you cannot get a bank account (& therefore cannot be refunded your money), a mobile phone contract (for which you also need a bank account) or get a PAYG Data SIM (you can get data free SIM’s though). It is therefore important that you get this done as soon as you possibly can before you arrive. Little did we know that if we had gone to the SUP offices as soon as we arrived we could have done this earlier, but you live and learn.

Before we arrived in Chile we were asked to sign up to a list for whether we wanted to get our ID’s on the Monday or the Tuesday. Our batch has over 200 people in it, so this was a good idea to get the numbers down. I recommend you try and get in to the Monday group. For us, Banco Edwards came to sign up people for bank accounts on Tuesday afternoon while the remaining entrepreneurs went to get their ID cards. By being in the Monday group it was quicker and easier to set up a bank account as there were less people trying to do the same thing at the same time.

So, Monday was induction day 1. At the end of the morning induction talks, and after lunch, we all met at SUP’s Moneda office to get our Chilean ID’s. After our passports & residency visas had been photocopied, we were taken back out of the offices in 2 groups. Obtaining your ID is a very long process so I highly recommend that you get yourself into the first group to leave. We were then shepherded down to the Chilean Police offices where we showed our visas and passports, paid 800 pesos and were awarded a Chilean International Police Check certificate.

With our police check certificates in hand we traipsed en-masse to a photocopy shop where we paid 50 pesos for a photocopy of the police check certificate. We were then led to the Civil Registry office to get our temporary ID’s. At this point, get yourself to the front of the group. We hung around at the back, and by the time we realised we had to put our names a sheet of paper to denote the order in which we were seen it was too late and we ended up 21st, 22nd & 23rd on the list – of about 30 names! You then get to hang about watching the other people head in and out of the office getting their ID’s ahead of you.

At this point it became pointedly clear that if things continued in this manner then the end of the list would not be reached for about 1.5 hours and there was still the second group yet to turn up. The strategy changed and we were then asked to provide our parents names on our passport photocopy and give it to Catalina, who filled in a form on your behalf. When our turn came (it was going much faster now) we took our forms in and got fingerprinted, both hands, on the back side of the form.

We were then asked to leave the room and wait. DO NOT JUST SIT DOWN AND WAIT TO BE CALLED AGAIN. This is what we did and after a while asked how much longer it was going to be. It turns out that what they really meant was wait in a queue to be called back in to have your form processed and photograph taken. Luckily we found this out after only a further 10 minute wait. For some people the word did not get through for some time and they ended up waiting to be called for up to an hour.

After your form has been processed and your photo taken & everything stamped, you have to pay 4,050 pesos and get given your temporary Chilean ID. We were asked to return to the Civil Registry office about a week later to pick up the real thing. One thing about all of the payments throughout this process – they really do not like giving change. Try as much as possible to give the exact money. At the police station especially they refused to take anything other than exact change which caused a few problems for some people.

We started the ID process at 2pm. We finished at 5:30pm. This will eat up your whole afternoon, so don’t book anything else that day. However, the ID process really seemed to bond many of the Startups and we ended up with a party to go to that evening and there was plenty of time to get to know our fellow participants.

More about the Startup Chile induction process to come, but for now I shall leave you as a legal entity in Chilean society.

Categories: Personal, Startup Chile Tags:

Hemos llegado en Chile (We have arrived in Chile)

January 15th, 2012 No comments

So, we have arrived in Chile. First impressions? Santiago is lovely. I’m not sure what I was expecting, but I think it was a cramped, crowded city with everyone living in skyscrapers and choking on car fumes. What we found was a leafy, spacious city populated by friendly, open, smiling people.

Most of our problems so far seem to stem from language issues. The continental Spanish we learned before we came here has not helped us with the local dialect, Chileno, or with the speed issues. However, yesterday I partook in my first ‘language exchange’ with my madrina Johanna and her friend Jenny and I discovered that when the pace is slowed down I can understand and speak far more than I thought.

We arrived on Wednesday after an 18 hour flight from Heathrow to Santiago via Sao Paulo. We payed over the odds for the taxi bus that took us from the airport to our apartments, but while Ian was busy negotiating, Kyran and I were so tired that we were willing to pay anything just to get to where we were going. We were told the taxi should be about £20-£30. I think we payed £45 in the end.

Our apartment is lovely. Situated on the leafy street of El Vergel in the quiet, trendy suburb of Providencia we’ve basically moved to the Hove of Santiago. We are about a 15 minute walk from Kyran’s flat in Ricardo Lyon and 20-25 minutes from Los Leones, our closest metro station on the main line. There are cafe’s, shops & supermarkets within a few minutes walk of the flat and yesterday we discovered a fantastic running track that goes for kilometres down the main streets of Tobablaba and Pocuro. From asking around we appear to be paying quite a bit for our place, but everyone agrees that the location & the fact that it is fully furnished makes it well worth the price.

We have met lots of lovely people since arriving. Much of that is due to how lucky we have been with our respective padrino’s who have been very welcoming. Johanna met us on Thursday morning and took us on a tour of the city. She also arranged a dinner our for us with Strong Steam‘s padrino Fernando at a lovely restaurant, Como Agua Para Chocolate. I met Johanna again on Saturday afternoon to discuss Tiny Ears, and towards the end of the meeting she had invited along Jenny, her best friend who spoke little English (although far more than I spoke Spanish), and we had a small language exchange as I tried to talk (badly) to Jenny in Spanish. Later Saturday night we had been invited to Fernando’s apartment for dinner. From talking to other SUPpers we have already had more contact with our padrino’s that many have had with theirs for 6 months!

We also were fortunate to have friends here already and seeing Jon and Anna again has been great. They met us at our apartment on Wednesday with a bag of cold beers and then took us out into Providencia to dinner that evening. They also accompanied us on the tour of Santiago and to Fernando’s on Saturday night.

I am also fortunate to have Ian who researched all the companies on phase 1 as well as phase and contacted the ones who sounded interesting before we left. Therefore on Friday night we ended up invited to 2 parties by outgoing SUPpers and met some truly lovely people including Fernando Mejia from SQMOS.

All in all, our first few days here have been fantastic. We have fallen in love with Santiago and are really looking forward to the Startup Chile program starting tomorrow.

 

As a side note, I’m posting all my photos from my trip here on Flickr if you’re interested at all in seeing them. Ian is also blogging about our time here

Categories: Personal, Startup Chile Tags:

Startup Chile Ahoy

January 9th, 2012 1 comment

Well, Startup Chile is about to start. We leave on Tuesday 10th January to join the second intake of the second round. While we were trying to decide whether or not to apply we tried to find information about the program and what it was like to be a part of it. At the time, back in August, there was not much about apart from comments about the successful drinking that was being done by the participants. Since then, there have been a number of well publicised successes from the program and international news coverage, but little that I have found from a more on-the-ground perspective. I have therefore decided to blog as much as I can about the program, what it’s like to be a part of it, how useful it is to us and what we have to to during our time in Chile.

To start with, a few weeks ago I was contacted by my madrina, Johanna Angulo, a Chilean entrepreneur interested in my project whose role is to introduce me to the Chilean business scene, smooth the initial Startup Chile introduction process and generally look after me during my time there. Each business involved with the program is assigned a madrina or padrino (godmother or godfather) which seems to be a really nice way to help new arrivals get orientated.

Johanna has been really nice and helpful during our email conversations, including pointing out useful resources to learn the local Spanish dialect, Chilano, and offering to take us on a tour of Santiago when we arrive. Our situation is a little odd in that Ian and I are a couple, and yet we are there with two separate projects and therefore have separate godparents. Johanna and Strong Steams padrino, Fernando Mejia, seem to have teamed up though which is really useful.

Kyran, Ian’s business partner in Strong Steam has been arranging the accommodation for us in Santiago and has arranged for the agents through which we are renting our flats to pick us up from the airport and take us and our baggage to the flats. Johanna has offered to meet us at the airport also and to take us out for a late lunch after we’ve sorted ourselves out with our flats.

Once we’ve arrived, we’ll need to sort out our Chilean ID. Apparently we need this for a lot of things, not least to leave the country at the end of the program. The process seems fairly simple but I’ll keep you posted on that front. Otherwise, there will be some sort of induction occurring on the 16th January and an internal demo day where we have to pitch our projects. Not really sure what that will entail but it’s quite possible that my pitch from Startup Weekend will do the job nicely.

For now, it’s back to packing up the flat, packing for the flight and getting the last few bits and pieces together – including a rather large shopping list from Jon & Anna Markwell of all the things that they’ve missed from the UK since they’ve been away. The next update will probably be after we’ve arrived. How exciting.

Tiny Ears Team Update

January 9th, 2012 No comments

I know I’ve been very quiet on the Tiny Ears front recently, but it’s been rather hectic with the move recently. However, that does not mean that I’ve been idle. I’ve been networking like crazy, meeting many interesting people and building up a team of people around me to help make Tiny Ears the most awesome project ever. As such I would like to welcome the first of my new collaborators, Persistent Peril.

Ginny and Garth are fantastic, BAFTA award winning animators whose characterisations and style I love, and I believe kids will love their creations too. Their enthusiasm is amazing and I have no doubt that they will help me to create a beautiful and fun app. I am really pleased to be working with them.

What a #SWEL party this is

November 29th, 2011 No comments

Last weekend I participated in Startup Weekend Education London (SWEL), the first Startup Weekend Education to occur outside the US. Held at the Free Word Center in London, SWEL is a startup ‘Vertical’, an event aimed at helping startups get from idea to company in 54 hours. I went along with Tiny Ears to see what I could see and hopefully to find some passionate collaborators to help bring the project into reality.

The format of the weekend was this.

6:30 Friday night, participants turned up and networked while eating pizza before taking it in turns to give a 60 second idea pitch before the entire room in what was termed ‘pitchfire’. Those that pitched then had to drum up enthusiasm for their projects by gathering votes for their idea in the form of post-it notes. Educators, being uniquely powerful at an event dedicated to education technology, had ‘power up’ pink post-it’s to give an extra boost to projects they wanted to get behind.

Votes were then totted up and the top 15 ideas got brought through as the ideas that were to be worked on throughout the weekend. Pitchers then had to try and recruit a team that would work on their idea for the rest of the weekend.

Finally, after all that hard work, the weekend culminates in the pitches, selling your idea to the panel of industry notables, business honchos and money types. These judges then decide who the top three startups are and the overall winner gets a goody-bag of awesome prizes.

Despite crashing on my pitchfire 60 seconds, I got voted through and managed to persuade a small group of 3 people to Tiny Ears’ cause. These were Stefan Kreitmayer, a game designer, David Jennings an educator and psychologist and, part time, Mike Mompi,  who actually worked for one of the sponsors but decided to join in the Startup fun.

Over the course of the three days we defined how we were to approach the learning experience that the app was going to use and built a small prototype based upon one of those theories. It was great to get going on a prototype and now there are lots of ideas to put into a series of prototypes that we can user test against real children further down the line. We also thought about the business side of things and put some actual numbers based on customer research against those ideas.

Sunday was spent largely preparing for the final pitch. Everyone worked really hard over the weekend, but it was during this period that my team really came into their own. Mike was amazing at helping to construct the pitch and listening to me fumble over it until I got it right. His feedback was invaluable and I’m sure it was because of him I didn’t crash and burn as I did during pitchfire. Stefan was a rock all weekend, but his last minute video editing, Illustrator and logo creation skills really helped turn the pitch into something that looked professional. And not to leave out David, who was unable to attend on Sunday, but spent Saturday doing all the research that we used during the pitch.

And what, might you ask, was I during while my team designed user interfaces and created pitch content? Well, mostly programming to be honest, as always. But also networking and selling the idea, talking to educators and feeding back what I learned into the UI and design of the prototype.

The pitches were great. It was inspiring to see so many unformed ideas from Friday night had morphed into fully functioning, well structured, feasible business models. Many of the teams gave really fantastic pitches, including the best pitch intro video ever from Youny. My pitch went well and I was really pleased with what we achieved over the weekend.

The judges deliberated over dinner and my nerves were on edge when we all sat down to hear the final judgement. To my joy, Tiny Ears came in 3rd, with really good feedback from the judges. It was just the enormity of the task ahead that seemed to weigh against the project, which was a perfectly valid point and one which I agree with totally. But as I’ve always said, I know it’s hard but that’s no reason not to try. And if we pull it off it will result in something amazing.

Second place went to Edevents, a startup around streamlining the process teachers have to go through when organising things, from simple form filling in to organising and communicating large school trips. The winners, completely deservedly so, were Night Zookeeper, an inspiring and fantastically executed creative learning world for children to enjoy both in and outside of school. If you want to encourage your child to learn through creativity, then I really do suggest you check them out.

All in all the weekend was well worth it. Tiny Ears progressed in leaps and bounds over the weekend, the idea was validated many times over and I made some fantastic contacts. There are a number of projects that I will be following closely over the next few months, as I know many will be following mine. If you have an idea and need help to move it out of the idea stage and into reality, I highly recommend the Startup Weekend experience.

Finally, here is a video of the Tiny Ears prototype that we built over the weekend. Once again, thanks team. I couldn’t have done it withut you.

Tiny Ears Prototype from Emily Toop on Vimeo.

Categories: Radical Robot, Startup Chile, Tiny Ears Tags:

Introducing Tiny Ears

November 21st, 2011 No comments

Last week I met with Ellen De Vries of The Copy House for a naming session. A naming session is where uncreative people like me get to sit down with a creative person who is good with words to try and come up with a name for a project/business/enterprise. And, lo and behold, it works! During the session we came up with a few different names that we were happy with then systematically eliminated a bunch of them. Elimination was due to a number of things, including the impact of a name, trademarks already being taken, companies already formed with a name and simply because the more we thought about them, or said the names out loud, the less appropriate they seemed.

After all this I was left with 3 names to take away and ‘try on’ for a few days. After talking with a number of people, and mostly because it just fit, we are now ready to introduce the world to Tiny Ears, the technology that will, hopefully, be powering your educational applications very soon.

If you’re struggling to name your projects or company, I highly recommend organising a naming session with someone. I would also recommend that you use Ellen as she made the whole process fun as well as useful.

Categories: Radical Robot, Tiny Ears Tags: